Google Analytics and CRO

Online Course 6 – Using Google Analytics To Improve Your Marketing

Live, Tutor-Led Half-day Online Training: 11th August 2020, 10am – 3pm

Driving visitors to your website or subscribers to your email list is only half the battle. Your efforts are wasted if they don’t click, enquire and buy.

The problem is, your potential customers are time poor and impatient. If they don’t understand what you’re telling or asking them to do, they’re gone in an instant. Worse still, your competitor’s website – which may be better than yours – is only a click away.

The opportunity is that your analytics software – Google Analytics usually – shows you who your website visitors are, where they are from and what they are doing. Make use of this information and you can generate more sales and conversions online.

This bite-sized online course will reveal practical analytics knowledge that will help you drive business growth without spending more money on marketing. You’ll also discover repeatable processes that you can use on any web property from ecommerce sites, landing pages and even Social Media.

Course Programme

  • Key analytics principles
  • An introduction to Google Analytics
  • Understanding your Analytics Dashbord
  • Best Practices for Google Analytics
  • How to use the main reports
  • Automating Google Analytics
  • Choosing your website Goals
  • How to improve your conversion rates
  • Building your technology stack
  • Demonstrating Return on Investment (R.O.I.)

 Key Benefits

  • The key elements of a CRO strategy
  • The Psychology of your target audience
  • Factors that can negatively impact on conversions
  • How to set up, implement and measure web testing
  • The core ingredients of successful landing pages
  • How to implement CRO programme for your organisation

This web analytics online course is suitable for anyone looking to better understand their Google Analytics software and optimise their website, Social Media or email newsletters with a formal Conversion Rate Optimisation process.

Typical attendees include business owners, marketing and website managers, graphic designers, User Experience (UX) professionals and salespeople.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


11th August 2020


£200 excluding VAT for UKLA members.

Register Your Interest

Places are strictly limited and will be allocated on a first-come, first-served basis.

Register your interest below entering UKLA in the promotional code.