The Science of Storytelling

Online Course 12 – The Science of Business Storytelling

Live, Tutor-Led Half-Day Online Training: 6th August 2020, 10am – 3pm

Let me tell you a story…

Human beings have told each other stories since we started to use language. Indeed, language probably developed as a way to share information via stories.

This means your customers, your colleagues and stakeholders love a good story. It’s how they’re wired. Craft a good business story then and people will remember and share your ideas.

Storytelling gives you a strategic advantage. Whether you’re leading a team, trying to land a big client or even win a promotion, a compelling story can help you seal the deal. This new workshop is your introduction to masterful storytelling.

During an enjoyable and interactive day, you will learn…

  • Why storytelling grabs attention like no other method
  • The four main types of business stories you need to tell
  • How to craft your key messages into your business stories
  • Ways to build a library of stories for pivotal business moments

Course Programme

  • The science of storytelling
  • The brain on stories
  • Four stories every business needs
  • How to find your stories
  • Constructing compelling stories
  • Practical examples and case studies

Key Benefits

  • Know your storytelling goals
  • Gathering your best material
  • How to understand your audiences
  • Be more creative with your stories
  • Learn and apply best practices writing tips
  • Embed messages using the science of memory
  • Employing universal themes into your stories


This one-day interactive workshop is for senior to mid-level leaders and managers, marketers and salespeople and anyone who wants to use storytelling to share ideas and inspire others to action.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


6th August 2020


£200 excluding VAT for UKLA Members.

Register Your Interest

Places are strictly limited and will be allocated on a first-come, first-served basis.

Register your interest below entering UKLA in the promotional code.