Search Engine Optimisation

Online Course 1 – How to get your website to the top of Google: Search Engine Optimisation  

Live, Tutor-Led Half-Day Online Training: 7th July 2020, 10am – 3pm

How do new and existing customers find you and your information online? They ‘Google you’ of course.

But here’s the thing….

If you’re not one page one of Google for your target keywords – and the top of page one too – then you may as well not exist. Your customers rarely if ever scroll down to the bottom of the first page of results. And just about no one these days looks beyond Page One of the search results.

This all means that getting your site to the top of the search results is a critical element in your marketing mix. It’s so important that you and your team must know how to master Search Engine Optimisation (SEO).

Unfortunately, for many people, how and why your website rises to the top of the search results is a mystery. There are so many things you need to do. Google change the rules all the time and search engine consultants want you to pay through the nose for a job you could do yourselves!

This half-day online Search Engine Optimisation (SEO) course is designed for those who want to take control of their search engine performance.

During x4 enjoyable, tutor-led webinars you will discover proven, simple tactics for achieving top spots on Google, Yahoo! and Bing

Course Programme

  • What is Search Engine Optimisation really?
  • How to assess your current site performance
  • Busting the SEO myths
  • The Five ingredients of Google Optimisation
  • Conducting keyword research
  • Identifying online gaps and opportunities
  • Designing your site with SEO in mind
  • Writing web copy to be found in the search engines
  • The importance of backlinks
  • Understand the metrics
  • Action Plans

Key Benefits

  • Use keyword tools to discover what your audiences are searching for
  • Design your site around the five key ingredients Google looks for
  • Build online credibility and trust, the essential currency for search engine success
  • Track traffic, engagement, conversions, and the effectiveness of each site element


This non-technical workshop is suitable for anyone in a marketing, PR or communications role. No prior knowledge of SEO is required. Suitable for those in supervisory and management positions from junior to mid-level seniority.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


7th July 2020


£200 excluding VAT for UKLA members

Register Your Interest

Places are strictly limited and will be allocated on a first-come, first-served basis.

Register your interest below entering UKLA in the promotional code.