Negotiation Skills

Online Course 13 – Negotiation Skills: Create More Opportunities and Value

Live, Tutor-Led Half-Day Online Training: 29th July 2020, 10am – 3pm

You negotiate all of the time. Although you may not call it that. Whether it’s with your boss, teenager, colleague or spouse, we all negotiate at some point, often several times a day.  Become a better negotiator will have a profound effect on your life. Whether that’s – financially, personally and professionally, no other skill will give you a greater edge in life.

In this new online workshop, you’ll discover the latest research into the dynamics and strategies of successful commercial negotiation. You’ll learn the psychology, tactics and behaviours that will help get the results you want in any situation.

You will learn how to:

  • Plan and prepare for your negotiations
  • Be assertive and self-assured in stressful situations
  • Adapt your approach to every type of negotiations
  • Secure more value from the agreements you make
  • Understand the tactics that others could try and use to manipulate you

With plenty of illuminating case studies and examples, there is a practical focus on the awareness of your own and other parties’ positions, the power of framing the discussion and using silence to your advantage.

This course will help you to develop the confidence to build your negotiation skills and get the best at the negotiation table.

Course Programme

  • Understanding what a negotiation actually is
  • Who has the power?
  • The characteristics of a good negotiator
  • What science says about negotiations
  • Managing emotions
  • Assertiveness versus aggression
  • Recognising the games others play

Key Benefits

  • Build agreements sooner
  • Save time and make more money
  • Become aware of your own negotiation style
  • Better understand the interests of the other parties
  • Win more value and create more opportunities


This one-day interactive workshop is for senior to mid-level managers, marketers, salespeople, suppliers and anyone involved with business negotiations or customer focused role.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


29th July 2020


£200 excluding VAT for UKLA Members.

Register Your Interest

Places are strictly limited and will be allocated on a first-come, first-served basis.

Register your interest below entering UKLA in the promotional code.