Digital Advertising Online

Online Course No 5 – How To Promote Your Business With Digital Advertising

Bite-sized Half-day Online Training: 28th April & 14th May 10am – 3pm

As Joe Wannamaker said, “I know half of my advertising is wasted; I just don’t know which half.”

These days, Wannamaker would be amazed at the trackability of digital advertising. Unfortunately for many businesses, digital advertising is confusing where Return on Investment (ROI) is still unclear.

This new online-only course is designed to help you navigate the world online advertising. You’ll discover all of the major types of digital advertising opportunities from Google, through to Facebook, LinkedIn, YouTube and others You will come away with a better understanding of how online advertising works, what makes for an effective ad and how to build an effective online campaign.

The programme is perfect for anyone who is interested in advertising their business online. It is also relevant for those interested in learning where brands decide to place an ad and those who would like to understand how digital advertising does and doesn’t work.

Course Programme

  • What is digital advertising and marketing?
  • Who are the digital advertising vendors?
  • The different types of buying models and the pros and cons of each
  • Ad targeting and how it works
  • How are ads actually served to a user
  • What makes for a great online ad
  • Basic ad copy principles
  • Getting the best from Google, Facebook, LinkedIn and YouTube advertising
  • Reporting and showing a good ROI

Key Benefits

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimising campaigns for long-term success


This workshop is suitable for anyone in marketing, sales or business development more generally. No prior advertising or advertising knowledge is required.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


April 28th

May 14th


£200 excluding VAT for UKLA Members

 Register Your Interest

This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. Register your interest below entering UKLA in the promotional code:

April 28th –

May 14th –