Content Marketing

Online Course 2 – How to Create a Successful Content Marketing Funnel

Live Tutor-led Half-Day Online Training: 9th July 2020, 10am – 3pm

Do you feel a pressure to publish content to an endless variety of different ‘streams’ or ‘feeds’? You know that creating, publishing and promoting great content is great for business, but you don’t have the time or resources to keep up.

These pressures you feel are why this new half-day course can help…

During an intensive but enjoyable interactive online course, you’ll discover an actionable philosophy to market your business effectively online with content. With practical tips, insights and case studies, you’ll be able to start producing a variety of content that works.

The course outlines a step-by-step content strategy approach: from planning and creating your content to delivering and managing it. Attend the programme and you will come away feeling confident to tackle issues such as telling your boss what’s wrong with your current approach, getting the right budget and resources and bringing all stakeholders on board.

Course Programme

  • Content Marketing – an introduction
  • Benchmark your performance
  • Understand your audience and what they need
  • Use data you already have
  • Define your Messages and Personas
  • Telling your Story with Content
  • Generating content ideas
  • How to measure the Return on Investment (ROI) of your content
  • Generating insight to increase engagement

Key Benefits

  • Create an effective Content Strategy for your business or organisation
  • Agree your objectives for your marketing material
  • Benchmark your performance against competitors and ‘best in class’
  • Plan your content calendar around audience needs and drivers
  • Learn from success and failure of other organisations’ social media content


This non-technical workshop is suitable for anyone in a marketing, sales, PR or content creation role.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


9th July 2020


£200 excluding VAT for UKLA Members.

Register Your Interest

Places are strictly limited and will be allocated on a first-come, first-served basis.

Register your interest below entering UKLA in the promotional code: